Total Design
This book shows a body of work over 20 years from the design studio 'Total Design'. There work has an very slick modern feel to it looking at the modernist principles of form over function but with much more expression within this. The use of flat colour and abstract dynamic shape is typical of the designs.
Though some of the work feels a but dated now this simple, minimalist graphic kind of design is engaging and captivating.
I found this book to be a great read and I found some examples of graphic design that I would never have if I had only looked online.
The design practice aims to look at things differently even the book itself is a extremely irregular shape! This process of looking deeper and creating designs that are less obvious and different is something I would like to try and bring to my own work. This is what gets recognised and stands out from the rest!
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