Exhibition leaflet Design.

Exhibition leaflet and Identity design.

Within the field graphic design a area I have always been very interested and fascinated in is the branding, identity, guides and leaflet designs for galleries and exhibitions. These are just a few examples of some beautiful designs I have collected on my trip to Barcelona. 

 Fundacio Joan Miro- a beautiful modernist building looking over the city of Barcelona displaying some of great works of Joan Miro and other abstract and surrealist artists.

When creating exhibition leaflets I feel the design must reflect the art on show and the aesthetics and style of the gallery space and its content. There is a real opportunity for some much more artistic and expressive designs that have an focus on the being a reflection of modern and abstract art.

These images above show the program activities in the Joan Miro foundation from may to august of 2015. The design feels simplistic but has some brilliant details and very engaging yet informative choice of typography. The small graphic next to each page number for example is a simple way of creating a more personal design.  The main logo for the 40 year anniversary reflects the building and the large curved air ducts seen on the roof of the gallery. The use of red for the subheading again adds this extra feeling of the leaflet being something precious and engaging.

The images of the leaflet above are for the Mies Van de Rohe Barcelona Pavilion, this building is a real icon of modern architecture and the quality of materials and attention to details looking at space and composition of each room is an exquisite sight. The building design has a real focus on creating something stylish and simplistic and I feel this is reflected within the leaflet design. It is made of a much more expensive glossy paper stock and is much more rigid compared to the Joan Miro Foundation leaflet design. For me this idea of creating a leaflet for something that is already in itself a beautiful and inspiring design is defiantly a kind of graphics I know I would enjoy and engage with.