Studio_Build

We were given a talk by designer Michael C Place the founder and chief designer of Studio Build now based in Sheffield.

In the talk he spoke about his influences speaking about how he takes a lot from art history and their ability to think doing new things. As well as it being important to take inspiration from all walks of life, and that young designers should be a slave to graphic design and above all passion comes first. 

He explained he would much rather see a passion for graphics over talent as passion is what drives you. He also explained that graphic design can really annoy him but this is okay as well, this is refreshing to hear as sometimes I feel it is a bit of love hate relationship at times. 

Another point he picked up on was that rules can be really important in graphic as they act as guidelines that can be followed or moved away from. 

As his design practice was really expressive and all of the work he did was really pushed as far as possible. I asked a question - Do you ever find it hard to justify really expressive graphic design to clients?

His answer - no, and explained it is often a case of wooing the client and really making them know what this kind of design is best. As well as the fact they have often contacted him because of this kind of design and it would be silly to move away from it. He said that all design should aim to push boundaries.