BOB GILL _other wise

Otherwise Forget It. This Short Essay by Bob Gill has been a very inspirational read, his work as already highlighted is direct, interesting and looks at design in a different way to some. Within this essay there are many poignant points that have opened my eyes to some aspects of designs. With the rise in technology making large budget adverts look really impacting using special effects, how can designers compete with this ... Bob Gill suggests that reality is the answer and highlight what is already out there. He also picks up on the ideas of trends and that designers that design to trends already know what the solution is and that it is never what is needed only what the designer wants. This I feel is true but something that almost every designer is guilty of it is impossible to design without some kind of trend conscious as everything that we do would look dated. These are just a few great points that I have picked up on but the whole essay is really inspirational and useful.